30th July to 20th August 2004
25 Leigh Street
On a consumer roller-coaster - chained to the trolleys -
muzak chants of freedom -
this shopfront video-projection toys with the weekly ritual
of grazing the aisles.
Gazing into a shop front window the audience
becomes imprisoned behind the bars of a giant shopping
trolley – racing
through the choices of a consumer life cycle, aboard a cart
on the endless journey – down the aisles, past the
checkout and around the car park before heading back to the
queue. The video loop creates a ‘joy-ride’ sensation,
enhanced by muzak and muffled sounds of hundreds of people
chanting ‘freedom, freedom’.
With this work we want to bridge the
gap between the personal and public sphere by inversing
in-side out – we also
magnify the absurd fleeting images of random products to
create a child’s perspective and provoke forgotten
memories of our early confinement in shopping trolleys and
We employ these changes in perspective as playful provocations
to rethink consumerism and shop for unexpected exits.
What do you REALLY want?
Jennifer Lyons-Reid & Carl Kuddell are working with a
variety of art forms: graphic design, performance, sculpture,
multimedia and filmmaking. Currently they are focusing on
experimental + political documentaries and thought provoking
moving image projections, to transform public space.
Recent works include:
‘Invasion Affairs – Uncle Kevin vs the Queen’ (Aus
2004, satirical 26min doco about Arabunna Elder Kevin Buzzacott
as the ‘Minister for Invasion Affairs’)
‘a cheap holiday in other peoples misery’ (SALA
2003, 7min video-projection/interactive installation on enclosures
+ privilege, set to the national anthem)
‘Holiday Camp’ (Aus 2002, 47 min doco about Australia’s
refugee politics, screened in over 250 festivals + events globally)
contact: [email protected]